Says Seth Godin in his new book, Linchpin, “There is no map”:
Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it. If there were a map, there’d be no art, because art is the act of navigating without a map.
I disagree. Art isn’t navigating without a map. That would suggest that art is serendipitous, a product of accident.
But art has intention. “Art” is about navigating a map in a new way. Your way.
We need maps. Maps give us context. They show us the options, and the obstacles (“Here there be monsters…”). They help us find where we are. They help us understand what lies between where we are and where we’re going.
But there’s no shortage of maps out there. Indeed, Linchpin is a map. What it isn’t is a route.
Godin doesn’t want to tell us how to navigate his map. That’s fair. When we’re talking about maps of life, or maps of success, or maps of change, you can’t follow someone else’s path.
You have to draw your own.