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Says Seth Godin in his new book, Linchpin, “There is no map”:
Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it. If there were a map, there’d be no art, because art is the [...]

Got your elevator pitch? Good for you. But it means nothing if you never get on the elevator.
These days, you need a Lobby Pitch, too.
The Lobby Pitch
The Lobby Pitch isn’t a tagline (though it could be). It’s two simple things:
1.  What you are.
2.  What you do.
“I’m a __________ that__________.”
“We’re a __________ that __________.”
That’s it. That’s all you get. And If [...]

Knowing in advance you’ll be writing about a book changes how you read it. For me, it meant I read Seth Godin’s new book, Linchpin, with pencil in hand , marking ideas I liked (or didn’t) and capturing thoughts and questions as they occurred to me.
But I’m still processing it, my reactions to it, and how [...]

Chris Brogan wrote a great post on using questions to stay on target.

Here's one I use all the time:

Will this (whatever it is) contribute to, or complicate, my goals?

Yes, that's very close to Dr. Phil's "contribute or contaminate" dichotomy, but I don't like the implied judgment of that. It's already too easy for us to [...]