Finding what shines

Last week I read the (now) New York Times Bestseller Trust Agents by Chris Brogan and Julien Smith.
There are a million reasons to read the book and to give it to others—particularly those who don’t yet “get” the whole social media thing or why it’s important. Why?
Well, Trust Agents explains the value of social capital and how it can be [...]

The key to great branding and marketing? Tell a great story. But you’re wasting it.
How? Well, for one, you’re telling your story the way you want to hear it.

My preferred reading falls into two categories: treatises on group and personal behavior…and Regency-era romance novels. It’s veryhard to get me to pick up a book that doesn’t fall into one [...]

Success comes down to three things: ability, attitude, and access.
Ever since the PodCamp Boston 4 un-conference this past weekend, there’s been a lot of discussion kicking around about how to be successful in social media—and what role gender may or may not play in that.
Chris Penn’s response that day, and afterward, was to “be awesome.” But “awesome” comes [...]

In my first job out of grad school I was told, in a performance evaluation, to “do my hair and wear more lipstick.”
When it comes to management, that definitely goes in the “don’t” column.
Over the years, that lesson and a number of others have made their way into my consciousness as a (previously unwritten) set [...]